Yesterday, Apple unexpectedly introduced its $ 549 Airpod Max headset. The Cupertinos used to market their headphones under the Bates brand (Best), and now this is the first time that Apple has introduced its headphone headsets; But above all, the high price of these headphones has attracted media attention.

Apple sells the headphones with a price tag of US $ 549 (€ 600 or ۹ 549), which is expensive considering the price range of $ 350 to $ 400 for other products; But one of the reasons for the high price of this product is the design and quality of construction and its ingredients. Apple has once again succeeded in producing a product with a unique design that can be distinguished from other products and help in marketing and sales. A quick look at other Apple products reveals these differences; So that the AirPad Pro and iPhone 12 headphones and other Apple products can be easily distinguished between such a product, which is reminiscent of the successful marketing of Apple products.

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Apple is now following suit to sell its expensive AirPad Max, and yesterday, with the release of two promotional videos, it showed the details and elegance of the product’s design. The first video is a two-minute demo of the main features and the shorter second commercial is more like an attractive TV commercial.

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Priced at $ 549, the AirPad Max incorporates two H1 chips for audio computing and more flexibility in audio content, and uses a total of 9 microphones for active noise cancellation and audio transparency. Other specifications of these headphones include 40 mm dynamic drivers, interchangeable magnetic pads and 20 hours of charging. According to Apple, the AirPad Max will be available in international markets from December 15, 2020; But some of its color options are expected to be delayed until 2021