The story of the big battle between Apple and Samsung in the smartphone market [Special]
Three years ago, Apple and Samsung entered into a battle unprecedented in the history of the business world. Their legal battle has cost more than $ 1 billion so far and has swept across four continents like a terrible storm. But like any great event, there are many unspoken angles about this battle. Angles that will sometimes make you laugh out loud and sometimes, keep silent.
This article implicitly addresses the history of the two companies and shows how Samsung has become a technological superpower with its strategy of deliberately infringing on patents – and other fearless business tactics – but not enough. And why, despite winning legal battles, Apple will eventually succumb to Samsung’s ruthless strategy and have to accelerate its growth and innovation.
In this new story, which you have not read like in the last 6 months, we start with Apple’s secret project that led to the creation of the iPhone, and then we get angry with Steve Jobs, who learns that he is imitating Samsung – a component supplier for Apple! And the release of products very similar to the iPhone erupted.
Read more with this readable narration with Digito.
Meeting August 4
On August 4, 2010, in the bustle of downtown Seoul, a small group of Apple executives pushed the revolving door of Samsung’s 44-story tower one by one and entered the headquarters of a Korean rival; Ready to fire the first bullet in what was to become one of the greatest legal battles in history.
The countdown to the force began that spring with the introduction of the Galaxy S; An intriguing newcomer to the smartphone market, one of which Apple bought at the earliest opportunity and delivered to the iPhone team at its headquarters in Cupertino, California. Apple designers viewed it with increasing skepticism. To them, the Galaxy S was a “pure plagiarism.”
The Galaxy S was considered by the iPhone’s team to be a “pure piracy.”
The overall appearance of the device, the display, the icons, and the body shape were quite similar to the iPhone. The patented features of the iPhone, such as rubber banding, which was a bounce visual effect to show the end of the scroll, were exactly simulated. Also pinch to zoom, which was designed to resize the image with a two-finger touch gesture (thumb and forefinger).
And so on until the end. The story of imitation was long.
