Biography of Steve Jobs biographer Walter Isaacson predicts Apple’s purchase of Bates

You know that the news of Apple’s acquisition of Beats Electronics has been heard for several weeks. But the various reasons that analysts cite for this purchase are so varied that no definitive conclusion can be reached. Bates is co-founded by Jimmy Ivory and Dr. Derry or Andre Young and is said to be joining Apple soon.

According to several reports, the purpose of Bates’ purchase is neither its flashy headphones nor its music streaming platform. Instead, Tim Cook wants to add Steve Jobs, the content manager, Jimmy Ivory to Apple’s management team; Someone who has strong ties to the music industry because of his presence on the board of Interscope Geffen A&M as well as the establishment of Interscope Records.

Isaacson, the author of the famous biography of Steve Jobs, agrees with these reports and says that Tim Cook’s goal of taking over Bates’s $ 3.2 billion is to bring Jimmy Ivory to the top of Apple’s content business to sign music, film and television contracts for many products. Important future, namely Apple TV, shut down.

Mr. Isaacson says the reason for delaying the release of Apple TV is that he does not have a contract with all content owners, and since Ivory helped a lot with music content under Steve Jobs, Tim Cook is likely to ask him again to Get new mission help.

The accuracy of such an analysis aside. One of the principles of management is to attract people who are stronger than you. If Tim Cook really failed to come up with a content strategy for Apple TV, Ivory is one of the best options with its history and performance.

It is said that he and Dr. Dari will be introduced in the opening speech of the Apple Developers Conference on June