Apple stopped selling other brands of audio products in its stores

Brokerage Audio products were sold by Apple Retail Stores by mid-September; But last week (late September), as Apple’s new audio products approached, the company stopped selling these competitors’ products on its platform. Among the removed sellers are the Bose, Logitech and Sonos brands. Therefore, users will not be able to purchase products such as the popular Bose headphones with noise canceling capability from this retailer, and the following message will appear in search of their names:

These products are expected to be a strong competitor to Apple’s new headphones, which the company is set to introduce by the end of 2020. Currently, only the company’s speakers and headphones are available in the Apple Online Store . According to Bloomberg, employees of Apple Physical Stores have also been notified to remove products of other brands from the shelves of these stores.

Apple is said to have eliminated other vendors following the development of its audio products. In 2014, Bates bought the leading headphone brand worth $ 3 billion to use its technologies in this category of products. The Cupertinos are currently working on a variety of versions of the earbuds, including a premium leather-wrapped model and a lightweight one for sport.

Bose and Logitech winners confirm Apple’s recent move. This is not the first time that other brands’ products have been removed from Apple’s physical and online stores. In 2014, the Cupertinos removed Fitbit products from Apple stores following the launch of the Apple Watch . In the same year, sales of Bose products from these retailers were suspended for a month; But this time it brings more losses for this manufacturer. In fact, Bose announced earlier this year that it was closing all its retail stores in North America, Europe, Japan and Australia, and had decided to sell its products online. As a result of the company’s decision, thousands of Bose employees lost their jobs.

After the closure of the brand’s physical stores, Bose products were sold more than Apple stores, and the recent action of the iPhone manufacturer could affect its sales. The Logitech brand can still sell other products such as keyboards and cameras in Apple stores; But Bose and Sonos have no other products to sell. According to Bloomberg, with the recent move by the Cupertinos, Sonos’s market share fell by almost 7%.

By the end of 2020, Apple is rumored to be launching its first generation of earphones, called the AirPads Studio . Components of Apple’s new headphones, such as headphone pads, are expected to be replaceable. Apparently, AirPads Studio, like AirPads Pro, supports noise cancellation technology and has a Transparency Mode feature that inserts ambient sound into the user’s ear for user safety and interaction with the environment.